ABOUT OF DIGITAL MARKETING

1. SEO

Keyword Research: Understand what your audience is searching for. Make it easier with tools like Google Keyword Planner or SEMrush.
On-page SEO: Keyword usage, meta description, header, and internal linking appropriate in each blog post.
Technical SEO: Make sure the blog opens in an instant, that it's responsive, and that URLs are well-structured.

2. Creating Content

Value Addition: Quality and insightful content which may answer their needs or create interest among your audience. Consistency: Posting on a regular basis shall keep the audience engaged. Apart from this, it will also improve the SEO ranking.

3. Social Media Marketing

Content Sharing Sharing Your Blogs across Various Social Media Sites It may include but is not limited to Facebook, Twitter, LinkedIn, and Instagram. Engage With Your Followers Reply to comments, discussions, etc. That's one way of relationship building through social media.

4. Email Marketing

Email List Creation: You can give your on-site visitors some free eBooks or other exclusive stuff in return for subscribing to your newsletter.
Regular Update: News about any new blog post, updates, or promotions could be forwarded to the subscribers in emails that would keep them active.

5. Influencer Outreach

Reach out for Influencer Partnerships: Partner with Influencers or other bloggers within your niche to reach a bigger audience and build credibility.

6. Paid Ads

Social Media Advertisements: One can run targeted advertisements on any of the social media platforms, be it Facebook, Instagram, or LinkedIn. This will drive traffic to your blog.
Search Engines: One could make use of targeted Google AdWords to push traffic on your blog.

7. Analytics and Monitoring

Performance monitoring: Traffic, user behavior, and other useful measures by Google Analytics. Strategy adjustment: Further to the reports from analytics, proper adjustments in your strategies are done for betterment towards desirable results.

8. Community Building and Response to Comments:

Also, include interaction with your audience through responding to comments coming on each blog post.
Community Building: This also involves setting up forums and group areas where readers can get in touch with each other and exchange information regarding your posts.

9. Guest Blogging

Guest Blogging on Other Sites: You shall be making posts on other blogs within your niche; all this in fact will enable you to reach a larger audience and bring readers back to your blog.